A friend in business writes:
I learned a new acronym yesterday during training. It is BRIC (Brazil, Russia, India, China), and it points to the hottest emerging markets, just waiting to be tapped. Did someone not already tag these markets as hot and emerging, and tap them as best they could from the sixteenth through the nineteenth centuries?
The Wikipedia, as it turns out, know all about BRIC. It has this to say, and more:
General consensus is that the term was first prominently used in a thesis of the Goldman Sachs investment bank. [1] The main point of this 2003 paper was to argue that the economies of the BRICs are rapidly developing and by the year 2050 will eclipse most of the current richest countries of the world. Finally, because of the popularity of the Goldman Sachs thesis “BRIC” and “BRIMC” (M for Mexico), these terms are also extended to “BRICS” (S for South Africa) and “BRICET” (including Eastern Europe and Turkey) [2] have become more generic marketing terms to refer to these emerging markets.
We can read the entire BRIC thesis at Goldman Sachs.
Axé.