Typing lifted from Wikipedia, but good choice of quotation:
“Becoming a citizen of this society is the process of learning to see race – that is, to ascribe social meanings and qualities to otherwise meaningless biological features. And in turn, race consciousness figures centrally in the building of a collective body of knowledge without which we could not make sense of the world around us – a body of knowledge that Omi and Winant call “racial common sense”. That describes the associations we make between individual characteristics, preferences, behaviors, and attitudes and a particular physical appearance or perceived group membership.”
THEY say this. And Winant also talks about the problem with the denial of difference. I am so onto things in this research, and have always been.