Here is more for my article on the language of neoliberalism: for sports teams, one no longer says fans but “fan base.” The marketing department has taken over, and the “fan base” isn’t the fans but the media- and marketing catchment area.
Axé.
Here is more for my article on the language of neoliberalism: for sports teams, one no longer says fans but “fan base.” The marketing department has taken over, and the “fan base” isn’t the fans but the media- and marketing catchment area.
Axé.