In the Verhaeghe book, in the chapter on identity, is a great deal of material on the market university including a list of euphemisms like those I discuss in my article — although his choice of examples is, conveniently enough, a completely different set than mine is. (The list is on page 161.) There is a discussion on how the conversion of the student into customer fits the neoliberal paradigm and signals a completely different vision of education than what some of us may still have. Part of what I am saying in this article is that many of us do not even realize what the world we are working in now is. The market university repurposes our vocabulary and adds new terms which we laugh at and shrug off when we should examine them. There are additional examples of neoliberalism’s use of language (cf. the word “invest”) in this interesting newspaper article. There is also this popular piece on the falsely rational language of (neoliberal) technocrats, and there is a film we should see on the privatization of public education or “corporate school reform.”
I am going to put half an hour into that article early tomorrow morning.
Some more notes for this I have are:
– business model
A decent education is now an elite dream, and if we do not mouth the neoliberal line we are just dinosaurs. Uber is “sharing.” Religious freedom is the freedom to oppress other religions. Fox News was founded to offer “fair” reporting.