The book seems dated now, but I did not pay enough attention when it came out in 2003, although I read the reviews. It is about how the for-profit ethos has crept into universities. I do not know whether I knew enough then to understand the book as I do now.
I learned a very great deal from the third chapter, about the inefficiency of merit raises, whose points are supported by this recent article on metrics. And I am fascinated with the poor behavior of some professors I know in the 1995 Yale strike.
The truly important insight I had while reading in this book, however, was that much of the academic advice I have received and been confused by came from professors dealing with the slow encroachment of this model. Either they were in a position to take advantage of it (e.g. had other people to grade for them and were otherwise in a position to say, don’t spend time on teaching), or were themselves struggling with it and saying things that did not make sense entirely, because they, too, were in a new world they did not fully recognize because it used (in another way) the vocabulary of the old, and were looking through a glass, darkly.