It is hard to write. One of the reasons for this is the number of directions in which it leads. Something I notice in real life, that people do not realize, is in fact how the neo-liberalization works. So we accept “bringing money into the university” as a good thing, without realizing what sponsored research really does to budgets.
That is why I should be talking about the neoliberalism itself, as well as the rhetoric that functions to cover it.