Nothing I am saying about the neoliberal university has not been said before, but in popular discourse, including among professors and within universities, people are acting as though it had not been. Therefore, my article is necessary and is not redundant.
What is fresh is my focus on vocabulary.
My point is similar to one Clarissa makes, that modernity (and capital) have become liquid, while we still think about them as solid. The university is neoliberalized, privatized, marketized, yet has a discourse that implies less has changed than what actually has. We should be aware of this, and also resist the use of certain new terminology because of what it is designed to naturalize for us.